Page 8 - nouvelles hiver 2021 - EN - web
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BURGUNDY NOUVELLES
DE BOISSET
WINTER 2020-2021
2021 COLLECTION
A whole new identity!
The oldest wine house in Chablis has given its new collection
a full makeover that is set to stand the test of time.
J. Moreau & Fils debuts a whole new identity.
©crash record
The biggest producer in Chablis (excluding cooperatives) has been present here Similarly, the JMF monogram will be embossed on the bottles of Chablis and
for more than two centuries. The brand will now be applied to three ranges regional appellations (Petit Chablis, Saint-Bris, and so on), as well as the unoaked
aimed an international clientele through multiple outlets. The main range is Chardonnay and the new varietal wines in the Les Coches collection and those
centered around the Chablis Gloire de Chablis. The specialties have been placed of France Select. JMF will also be prominent on the neck labels on the premier
in a collection called Les Montaigu, a nod to Hugues de Montaigu, bishop of and grand crus, and on the capsules on all the wines.
Auxerre, one of the pioneers of the Cistercian tradition in Chablis. Lastly, niche And since we like storytelling, a text on the label will tell the story of each
markets are catered for through homages to some figures who have marked range. Here is the one for Gloire de Chablis. “In 867, Charles II, the Bald, King of
the history of J. Moreau & Fils, like Philibert and Victoire. West Francia, grandson of the Emperor Charlemagne, gave the monastery of
The brand has long been associated with images from the reliquary of Saint Martin, St-Loup de Chablis to the monks of Saint-Martin de Tours. The monks brought
Benedictine treasures that were transferred to Chablis in the ninth century. This with them the holy relics of Saint Martin, which became the Gloire de Chablis.”
iconography has always featured on the labels, becoming the house emblem.
These illustrations have today been reinterpreted for the three new ranges.
THE RANGES
Main range: Specialty range: Niche market range:
La Gloire de Chablis Les Montaigu Les Hommages
Les Petits Dieux Esprit de Montaigu Hommage à Philibert
Petit Chablis Petit Chablis Petit Chablis
Gloire de Chablis Réserve de Montaigu Hommage à
Chablis Chablis Mademoiselle Victoire
Gloire Collection Collection de Montaigu Chablis
Premier and grand crus Premier and grand crus Hommage
Premier and grand crus
8 www.jmoreau-fils.com @j.moreau_fils J. Moreau & Fils, Chablis
