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RHÔNE VALLEY WINTER 2020-2021
NOUVELLES
DE BOISSET
La Châsse unveils
its new identity
The aim of the new design is to win over new customers
while retaining the loyalty of existing ones.
Launched in 1994 with a red Côtes-du-Rhône, La
Châsse has become one of the flagship brands of the
Maison Gabriel Meffre, both in France and Europe.
Today, it is opening a new chapter in its history with
a packaging makeover to give greater visibility to
what has grown into a full range.
These varietal wines burst with radiant colors
that evoke the fruit-packed style of the wines. The
Côtes-du-Rhône is available in a classic version
and a sober and traditional “Reserve” version. The
cru wines have been given a black-and-gold color
scheme to underline their premium positioning.
La Châsse takes its name from the rich
history of Avignon, capital of the Côtes
du Rhône, which in the 14th century was
home to the popes, who kept their treasured
relics in special shrines known as châsses.
20 www.gabriel-meffre.fr @gabrielmeffre gabrielmeffre.gigondas @gabrielmeffre Gabriel Meffre
