Page 12 - Les Nouvelles de Boisset n°48 - EN
P. 12

RHÔNE VALLEY                                                           1ST SEMESTER
                                                                             NOUVELLES
                                                                             DE BOISSET

                                                                                2024


                           La Châsse du Pape


                           A showcase in Châteauneuf-du-Pape
       Since being launched in 1994 with a red
       Côtes du Rhône, ‘La Châsse’ has become
       one of Maison Gabriel Meffre’s flagship
       brands. To mark its 30th anniversary, the
       brand is entering a new chapter in its history
       by establishing Châteauneuf-du-Pape
       as its anchor point, with the ambition of
       becoming the leading specialist in wines
       from the Southern Rhône Valley.
       The wines
       A unique personality for each terroir
       Extensive groundwork was devoted to the
       quality of the wines, with Pascale Abadie
       in charge of their vinification. She draws
       on the rich diversity of terroirs around
       Châteauneuf-du-Pape to create a range of
       four wines: a red Châteauneuf-du-Pape, a
       red Côtes du Rhône Villages Plan de Dieu
       and the essential Côtes du Rhône Réserve,
       available in both red and white.
       Starting with a specific locality or area,   The labels
       she develops the expression of the grape
       varieties depending on each type of soil to   The labels have been redesigned to improve the visibility and
                                          coherence of the range.
       find THE individual character she seeks to
       impart to her wines.               The bottle, which continues to   Pavillon Saint-Pierre will eventually
                                          feature the ‘Solis Terraeque Vinum   accommodate some of the wines
                                          Fructus’ (‘Wine, Fruit of the Sun and   during their ageing phase. It will
                                          the Earth’) coat of arms, features a   become the showcase for the ‘La
                                          new, classic design that combines   Châsse du Pape’ wines, inspired
                                          the brand’s historic iconography   by the chests of Sovereign Pontiffs,
                                          with that of Châteauneuf-du-Pape   established in Avignon in the
                                          and each of its appellations. The   14th century, who locked up their
                                          central part of the label depicts   possessions in chests called
                                          Pavillon Saint-Pierre, the showcase   ‘Châsses’.
                                          for La Châsse du Pape.






   12               www.gabriel-meffre.fr   x @gabrielmeffre      Vins Maison Gabriel Meffre    @gabrielmeffre      Maison Gabriel Meffre
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