Page 33 - Nouvelles 47 - A5 - 6 EN WEB

NOUVELLES
DE BOISSET BRANDS
FIRST
SEMESTER
2023

Fruits and Wine,

wine with a fruity flavour!

Or the return of Rosé Pamplemousse (Grapefruit Rosé)

Fruits and Wine is reinventing itself with an
even more natural recipe in the wine-based
drinks industry. An update following consumer
demand*
Fruits and Wine’s Rosé Pamplemousse is first
and foremost a low-alcohol wine (7.5%) to serve
chilled on its own or as a pre-dinner drink.
The change to the recipe applies to the ratio
of wine, now over 64%, a fresh pink grapefruit
taste using natural flavourings and a low
sugar content.
It all comes in a 750ml clear glass bottle
showcasing the mouthwatering colour plus a
stylish design inspired by the wine industry
with a bright label bursting with fresh fruit!
Distribution network: large retail outlets.
* Kantar study and excerpts from market
research for the brand by the OPSIO agency
May 17th-20th 2022 in Rennes and Paris

33